The FBI used a clever ad strategy to discover a famous mobsters whereabouts.

Recognizing that the mobster’s girlfriend was a salon fiend, the FBI placed PSAs directed at women on daytime/soap TV. Their hunch that someone might recognize her from their last blow out at the beauty parlor was spot on.

My childhood dream of being a detective, meets my adult reality of working in advertising. 

Check out the scoop: http://adage.com/article/adages/capture-whitey-bulger-feds-advertised-women/228386/